Lotteria (lotteria_kr) is making its U.S. debut with a brand-new location in Fullerton, Orange County 🍔🇺🇸 lotteriafullerton During the soft launch ahead of the Aug 14 grand opening, crowds lined up for 1–2 hours just to get a taste. Surrounded by heavy hitters like IN-N-OUT, Chick-fil-A, and McDonald’s, the competition is fierce — especially with IN-N-OUT dominating the West Coast burger scene. Lotteria’s game plan? Stand out with a K-flavored lineup: the iconic Bulgogi Burger, Shrimp Burger, and Jeonju Bibim Rice Burger. Will they carve out a spot as the next big burger name in the U.S.? We’ll be watching — and cheering them on. 💪🍔 #Lotteria #OrangeCounty #Fullerton #KoreanFood #Kfood #KoreanBurger #eyop_food