堪稱年度公關災難處理教科書！科技公司Astronomer日前因CEO及人資長在Coldplay演唱會上被Kiss Cam拍到而陷入醜聞，正當外界認為難以收拾之際，公司竟使出「神之一手」逆轉全局，邀請Coldplay主唱Chris Martin的前妻、荷里活女星Gwyneth Paltrow擔任「臨時發言人」！她表示受聘為公司解答疑問。面對螢幕上暗指醜聞的尖銳問題，卻巧妙地「已讀亂回」，以一本正經的態度回答公司業務，這種充滿高級感的自嘲與幽默被外界譽為「公關大師級之作」，影片已收穫逾二百萬次觀看！ This is a PR masterclass! After tech company Astronomer’s CEO and HR head were caught by a kiss cam at a Coldplay concert, they made a genius move to reverse the scandal. They hired actress Gwyneth Paltrow—the ex-wife of Coldplay’s Chris Martin—as a “temporary spokesperson.” In a viral video, she expertly dodges scandalous questions, pivoting to company business with deadpan humor. Credit astronomer_io 👉🏻Follow us @ellehongkong #editor_tw #ELLECeleb #GwynethPaltrow #Astronomer #CrisisManagement #PublicRelations #PRMasterclass #Coldplay #ChrisMartin #PopCulture #公關災難 #KissCam