Q2 brought a wave of updates across Paid Search and Social platforms. From Google’s PMax enhancements to Microsoft’s AI-powered ads and Meta’s new optimization tools, here’s what advertisers need to know to stay competitive. 📄 Read the full recap: theusim.com/news/sem-paid-social-ad-plaform-q2-2025 #SearchMarketing #PaidSocial #PerformanceMax #MetaAds #MicrosoftAds #DigitalMarketing #USIM #ThoughtLeadership #MediaAgency