Thousands of people have taken to the streets of Buñol, Spain for the annual La Tomatina food fight festival.
It's the festival's 80th anniversary, with 120 tonnes of tomatoes being thrown by crowds from across the globe.
The tradition started in 1945 after a fight broke out between two groups of teenage boys during a parade in the town.
The event officially begins after a ham, sitting atop a greased pole, is retrieved by a participant.
Food waste is not a problem, though, as the tomatoes used as ammunition are not fit for consumption by humans.
Would you participate?
(📸 Getty, Reuters)
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