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West Franklin Street is about to feature a new addition to the Chapel Hill restaurant lineup: Central American cuisine from a Triangle-based food truck team. The Latin Effect, which has been operating out of Durham since 2020, is opening its first brick-and-mortar location at 504 West Franklin Street — with the goal of welcoming its first patrons in early September. Alberto Chedrani, who runs the food truck with his wife Rebecca, co-owns the restaurant with Happy Rathore, whose family company bought the space for $1.7 million in July 2024. Chedrani, who goes by Bert, grew up in Kinston, NC and has lived in the Triangle since 2011. He transitioned to the food truck business after working as a property manager in Carrboro, having always loved cooking and being spurred into action after trying an over-priced food truck with Rebecca. “I remember paying $15, $16 for three tacos,” he told Chapelboro, “and I said to my wife, ‘That’s crazy that I’m paying [that price] for something I can do...

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    • latineffect
    • franklinstreet
    • chapelhill
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