When you’re building a visionary brand like baskandlatherco, sometimes the boldest move is knowing when not to follow the crowd 👏🏾✨#BaskAndLatherPartner baskandlatherco CEO, Shaina Rainford, sat down with #WayUpWithAngelaYee to break down why Bask and Lather Co hasn’t jumped into retail just yet, and how staying strategic, intentional, and ahead of the curve is what makes her a true visionary leader. Bask and Lather Co was just named one of America’s fastest growing companies on the INC 5000 list and they are a debt-free and investor free company. This is what it looks like to grow smart, scale strong, and protect the vision! #BaskAndLatherCo