#KitKatTurns90: Celebrating years of sharing a break 🫶
When KitKat first arrived in Japan in 1973, it was an unfamiliar snack from the other side of the world. Within years, it became a cultural phenomenon. Locals connected KitKat to kitto katsu (“you will surely win” in Japanese), turning the snack into a symbol of good luck. Now, parents, students, and travellers gift KitKats as lucky charms. 🍀
What started with orange and mint in the UK evolved into something bigger: over 300 flavors introduced in Japan, from matcha and sakura to wasabi and purple sweet potato.�
Which flavor would you pick? 🍫