Cracker Barrel has quietly removed its Pride page from the company website amid widespread backlash over a controversial brand and logo redesign.
The page, which previously featured slogans like “bringing the porch to Pride” and rainbow-themed rocking chairs, now redirects to a more general “Culture and Belonging” section.
The restaurant chain, which previously sponsored Nashville Pride in 2024 and maintains an LGBTQ+ employee resource group called the “LGBTQ+ Alliance,” has seen a dramatic retreat in its public commitment to LGBTQ+ visibility — just as it reverses a modernisation of its logo and interior design in response to customer pushback.
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