Most content you see online is tied up in a pretty bow 🎀 What you don’t see is the messy middle: the chaos, the doubts, the sweat (sometimes literally), and the moments you wonder “why am I doing this again?” In one single hour, we filmed in multiple locations, found new spots to shoot, I burned my feet on a hot wooden deck, and my business partner anteaordonez fell down the stairs (she was fine) — all jammed into the busiest time of my year. Could I have filmed this weeks earlier at home in LA? Absolutely. Did I? Nope 🫶 Here’s the thing: content creation will never be perfect. You’ll overthink things that don’t matter, you’ll work through less-than-ideal circumstances, and sometimes the end result won’t match the vision in your head. But every time, you learn. You grow. And you show up for your community and your business. If you’re waiting for the “perfect” time, stop. Pick a platform. Start making something. Even if it’s messy. Even if it’s rushed. Even if you’re burned, bruise...