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Andersson Bell Redefines Y2K Cool at Seoul Fashion Week The first day of Seoul Fashion Week 2026 witnessed the unveiling of Andersson Bell’s highly anticipated menswear and womenswear collections — a striking fusion of Korean and global influences. The brand, known for its unique ability to blend contrasting cultural elements, delivered a showcase that was both familiar and refreshingly novel. Andersson Bell, or ADSB ANDERSSON BELL, consistently pushes boundaries, juxtaposing disparate elements to uncover unexpected beauty. This season, the brand revisited the aesthetic of the early 2000s, reimagining it with a modern and sophisticated lens. While the silhouettes echoed Y2K trends, the colour palette leaned towards muted greys, adding an intriguing layer of understatement. The collection showcased a unified vision for both men and women, featuring oversized footwear, elongated trousers with flared hems, and roomy shirts paired with knitted sweaters and cardigans. Menswear included s...

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    • sfw
    • seoulfashionweek
    • anderssonbell
    • adsbanderssonbell
    • runway
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    • seoulfashionweek2026
    • surekorea
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    • suremagazine