In March 2025, cricketer Junaid Zafar Khan tragically collapsed and died during a match in the extreme heat that gripped South Australia.
This year, Toyota—a major carbon emitter—is sponsoring the UK’s TheHundred cricket tournament. High-profile sports sponsorships help Toyota polish its public image, while its fossil-fuelled cars worsen the climate crisis.
Instead of investing in PR-friendly sponsorships, Toyota should cut carbon emissions, accelerate electrification, and support communities suffering from extreme weather.
Each year, athletes are finding it harder to play outdoors in dangerous conditions.
Toyota, it’s time to
#DriveChange, not climate change.
#ClimateJustice #Toyota #ClimateCrisis #ExtremeWeather #Accountability #ClimateAction #cricket #TheHundred #DriveChange