Long weekend mood: soft serve + summer self-care! 🍦☀️What’s your routine? 😎 Drop your combo below 👇 Plus, NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops September 3 at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app! 🤭 Why you’ll love it: ✨Same buttery formula you love hydrates and soothes ✨Rich gloss goes on CLEAR! ✨Mouthwatering Vanilla Soft Serve flavor ✨The best part? This lippie doesn’t break the bank: get it for $9! Set your alarms and check out our link in bio to be notified when it drops! ⏰ 📸: skin.illustrated 🇺🇸: Coming online to ultabeauty, targetstyle, and amazon September 5, Coming online to walmart and cvspharmacy September 12, Coming to walgreens winter 2025, Coming in-store to ultabeauty, targetstyle, cvspharmacy and walmart winter 2025 🇨🇦: Coming online to amazonca September 5, Coming online to shoppersbeauty September 22 and in-store winter 2025, Coming online to walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to boo...