Soft serve, hard launch! 🍦 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops September 3 at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app! 🤭 Why you’ll love it: 🍦 Same, buttery soft formula you love that hydrates and smooths 🍦 Rich gloss that goes on clear! 🍦 Formulated with 10% hydrating butters for soft, supple lips 🍦 Mouthwatering Vanilla Soft Serve flavor 🍦 Get 2 of ours for even LESS than 1 of theirs Set your alarms and check out our link in bio to be notified when it drops! ⏰ 🇺🇸: Coming online to ultabeauty, targetstyle, and amazon September 5, Coming online to walmart and cvspharmacy September 12, Coming to walgreens winter 2025, Coming in-store to ultabeauty, targetstyle, cvspharmacy and walmart winter 2025 🇨🇦: Coming online to amazonca September 5, Coming online to shoppersbeauty September 22 and in-store winter 2025, Coming online to walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to bootsuk winter 2025, Coming online to amaz...