The topic of niching down definitely has the “gurus” divided.
Here’s my take ⬇️
Niching down is great if you’re planning to only talk about one thing for the remainder of your life/career. This can be a great way to grow faster and build a community. Some people are successful at pivoting if they want to talk about something else but lots of times it comes with a loss of those original followers, lack of interest with those old followers and low engagement as you transition.
On the flip side I do think you have to be mindful of what you want to be known for and what interest you. Having a few key topics and throwing in some lifestyle and personal stories feels like the way to go. The growth will be slower but the community will be stronger as they get to see you in different ways and are dedicated to following you on your journey regardless of what you want to talk about.
I will not be niching down because I would be bored asf but you know you can find social media and content tips...
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