You need to hook the audience. If you don’t capture their attention quickly they will move on. So What’s a VISUAL HOOK? 🪝 A visual hook is a striking or captivating element that is used to immediately grab the viewer’s attention. HERES SOME EXAMPLES ↓ Movement - any type of movement whether it’s dancing, sliding in to the frame, moving something around, walking, apply lipgloss, drinking a coffee etc. movement always catches our eye and makes us want to figure out what’s going on. Jump cuts/Zooms - in the editing process you can add a slow zoom or a jump cut to the beginning of the video. I do this a lot at the beginning of my videos, sometimes it’s subtle, sometimes not so much. Multitasking - if you are doing two things at once. Cooking while talking, walking while talking, drawing, walking while working, opening a package etc. there’s so many ways to do this and this is why GRWM makeup tutorials are so fun to watch! visual hooks are really good at getting people to stop i...