If your gym had a sauna, now it has a cold plunge. Contrast therapy is peaking, fueled by the appetite of the biohacker bro. The historically community-oriented activity has become a hyper-individualized pursuit, refashioned by devotees of the Huberman Lab as a crucial post-workout routine—a biometric-driven regimen for an optimized life. But in KPI-obsessed San Francisco, some are reclaiming the sauna’s spiritual center. This week, the Bay Area’s first floating sauna, fittingly dubbed fjordfeel, opened bookings for its facility, meant to provide bathers with an immediate connection to nature and each other. “We wanted to take more of the Nordic approach, which is more of a wonderful, healthful practice that’s joyful and social. Just as much of this is about building a social, third space,” says alexyenni, one of Fjord’s cofounders. Read more about San Francisco’s first floating sauna—and more community-focused bathing spaces popping up around the bay—at the link in our bio. – Photo Co...