1. The most successful influencers are still flexible with rates. They will consider every deal - from $2000 to $100,000 because they think strategically about their business, and position decisions around relationship building, audience alignment, and values - not just which brand is paying the biggest cheque today. 2. Most content creators shouldn’t start a product business as an additional revenue stream. Until you have your team, systems, and cash flow in place - you will burn yourself out emotionally and financially launching a product before you’re ready to. 95% of creators will make more through brand deals than launching their own product. 3. The creator industry is small, and word gets around. Talent managers talk with each other, agency owners talk to each other, brand reps talk to each other… If you’re bad to work with (always late with submissions, ungrateful or bad attitude, hard to get a hold of) you may miss out on future opportunities without ever knowing why. wha...