In a world where many creatives and online users are trying to distance themselves from AI, why are so many of us craving to be better understood by it? Today we’re joined by creative technologist @Empowa to give their two cents on an often-overlooked use of AI: the algorithm. Among the creative community in particular, we’ve noticed a desire for social media and algorithms to do a better job at showing people what they want to see, all whilst resenting the idea of being tracked and monitored by AI. Empowa explains why we can’t help but need to be fully understood in this way, and the significance of this when existing in an online world. #itsnicethat #creativeindustry