IN SERVICE FOR SQUARE: EDITORIAL COPY squareau’s POS tools help put hospo first. Buffet was tasked with dreaming up a Masterclass series that would help the brand stay at the top of the essentials list for F&B owners. Our campaign’s editorial foundation sprang from in-depth interviews with our five masterclass talents, plus three additional hospitality stalwarts. These articles were strategically crafted to expand upon the topics covered in the video content rather than mirror it, offering additional credibility, context, and value. Each article tackled the industry’s most pressing questions around service refinement, brand building, spatial design and more, with guest experience at the forefront. Read the full case study at the link in bio. Client: squareau Agency: buffet.digital Strategy + Creative Direction: notkaleela Copy: notkaleela, moremccomas, rosehow Graphics + Logo: nathalierolando Stills: nik_to Stills Assistants: robertwilliam.exe bruno__stefani Stills (Chae): parke...