IN SERVICE FOR SQUARE: GRAPHIC DESIGN AND VISUAL IDENTITY squareau’s POS tools help put hospo first. Buffet was tasked with dreaming up a Masterclass series that would help the brand stay at the top of the essentials list for F&B owners. Inspired by the written labels found in commercial kitchens, we created a custom lockup for the IN SERVICE logo, manipulating Square’s house font to have a thick, slanted and slightly textured effect, as though quickly written by the Sharpie tucked behind a chef’s ear. Authentic to the hospitality environment while maintaining brand recognition. Read the full case study at the link in bio. Client: squareau Agency: buffet.digital Strategy + Creative Direction: notkaleela Copy: notkaleela, moremccomas, rosehow Graphics + Logo: nathalierolando Stills: nik_to Stills Assistants: robertwilliam.exe bruno__stefani Stills (Chae): parkerblain Video + Edit (Chae, Bar Copains, Lead Gen): dexterkim_, _bellawild Video + Edit (Tom Mark Henry, Fabbrica, Calibrat...