“What’s in a name?” Shakespeare might argue not much, but for us, it means how we look at our mission. After more than a decade as Bow Seat Ocean Awareness Programs, we’re embracing a name that better captures who we are today and where we’re headed. Say hello to Bow Seat: Creative Action for Conservation. More than a name change, this is a reflection of how art, imagination, and advocacy sits at the heart of everything we do. Our new tagline honours the original spirit of the Bow Seat — where our founder sat with her daughters, watching the ocean and wondering what lay beneath. That spirit of curiosity and connection has grown into an international movement of young people using creativity to speak out for our planet. Through paint or poetry, film or fashion, Bow Seat empowers youth to become changemakers in conservation. This shift feels right. It aligns our identity with our mission: to support creative, interdisciplinary approaches to conservation and to amplify youth voices in t...