🚨 Stop Scaling ABM. Start Stacking Signals. Mason Cosby, Founder of Scrappy ABM, offers a fresh perspective on Account-Based Marketing (ABM) in his session at the Signal Based Marketing Summit. He highlights the challenge of measuring ABM effectively, noting that too often we either overcomplicate the process or ignore critical nuances. 🎙️ He shares, "...ABM is hard to measure because we either spend a ton of time shifting everything, or we don’t account for the nuances and just leave everything the same. So we have to figure out how to measure." Want to dive deeper? Watch the full presentation here: 👇 lnkd.in/gKZPQKQj #ABM #MarketingStrategy #SignalBasedMarketing #Growth #Measurement #MarketingInnovation