HANNAH SHIN REDEFINES TECH COUTURE WITH “LA NUEVA PERLA” AT SEOUL FASHION WEEK 2025
At Seoul Fashion Week 2025, designer Hannah Shin unveiled “La Nueva Perla: Illusion and Distortion” — a bold vision of Tech Couture where tradition meets technology. Inspired by the birth of a pearl through time and pressure, the collection symbolised transformation and new beauty.
The show featured wearable robotics developed with KAIST, 3D-printed titanium garments by Cetatech, and upcycled elements including deconstructed chandeliers. Each look embodied a futuristic elegance while championing sustainability.
AI-generated visuals by Studio Artech added a virtual dimension, blurring the line between physical and digital fashion. With this collection, Hannah Shin positioned Seoul at the forefront of innovation — where K-fashion, K-culture, and technology converge.
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