There’s a new flavor on the menu 👀 🆕 Glow Reviver Melting Lip Balm in Vanilla Soft Serve is available NOW on elfcosmetics.com and the e.l.f. app! 🍦 It’s the same buttery-soft formula you love that hydrates and smooths, now with a mouthwatering Vanilla Soft Serve flavor. 🤤 This rich gloss goes on totally clear while 10% hydrating butters melt in for soft, supple lips. 🙌 Plus, the lip-hugging tip makes every application smooth and easy. 😉 Treat your e.l.f. for $9 on elfcosmetics.com! ✨ 🇺🇸: Coming online to ultabeauty, targetstyle, and amazon September 5, Coming online to walmart and cvspharmacy September 12, Coming to walgreens winter 2025, Coming in-store to ultabeauty, targetstyle, cvspharmacy and walmart winter 2025 🇨🇦: Coming online to amazonca September 5, Coming online to shoppersbeauty September 22 and in-store winter 2025, Coming online to walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to bootsuk winter 2025, Coming online to amazonuk early 2026 🇲🇽: C...