How far would you go to get someone’s attention? Dalí loved shocking his audience, whether it was through painting or a well-orchestrated stunt. While promoting his book, “The World of Salvador Dalí” in 1962, he posted up in a Manhattan bookstore and signed copies of the book while wired to a machine that recorded his brain waves and blood pressure. In addition to receiving signed copies of the books, each patron also received a copy of the data collected during the signing. #TheDali #DiscoverDali 📸: Priya Ramrakha, Salvador Dali, New York, 1962. © The Priya Ramrakha Foundation