Let’s talk about eczema! It’s one of the most common skin conditions across the world. In Canada, around 1 in 5 people manage eczema, with 15 percent of those people being children under 5 years old. It’s most common in children of colour, but often goes misdiagnosed or undiagnosed. That makes at-home care with comforting formulas crucial. I recommend dermatologist-tested formulas like Aveeno Baby Therapy products because they’re formulated with colloidal oatmeal, an ingredient proven to soothe skin discomfort. The line has three formulas to help calm and nourish the skin at every point in your baby’s skincare routine, from bath time to bedtime, and they’re affordable so they can be accessible to a broad range of families. Do you or your child have eczema? What management tips have worked for your family? Let us know in the comments! #Ad @aveenoca #eczemaequality #babysensitiveskin #babyskincare #sensitiveskin #oatmeal