How do the world’s most beloved brands create audience engagement that feels like magic? In the latest episode of Marketing Beyond, recorded live at Cannes_Lions, host Alan Hart interviews Andrew Messina, senior vice president at Disney Advertising about how Disney’s relationship-driven strategies are changing #brand possibilities in today’s evolving media landscape. Stay tuned for more episodes from our special Cannes miniseries. Each week, we’ll bring you exclusive conversations with industry leaders, straight from the festival floor. Next week, Alan talks with Sean Downey, president of Americas and Global Partners at Google, about how #AI is creating smarter marketing strategies. Hit the link in our bio to listen now and discover how Disney continues to create unforgettable connections and what is next for the future of marketing. #CannesLions25 #DDCannesLions