👩🏽💻💌 our pitching success rate is 1/5
✨WHAT DOES THIS MEAN✨
1 in every 5 pitch emails we send lands in an offer (either a paid deal, or gifted PR to start the relationship) 🤝
We’ve gathered some stats that might help those of you who are self-managed:
💰rates were higher when pitching brands directly vs. agencies (makes sense, they have more budget control/flexibility and work on a rolling basis vs. agencies are generally more limited to specific campaigns they’ve been hired to execute)
📧 finding specific contacts (like the exact person who manages influencer marketing) is 2x more successful than pitching general contacts (like
press@brand.com)
📈 we saw a 28% success rate when re-pitching existing clients (for example, you worked with a brand last month, it went well and you re-pitch them for next season)
🎁 our second highest success rate was converting gifted offers to paid through negotiation (21.4% success!)
any other burning questions about pitching?? let us know -...