#TBT Although the physical toll that would come with the COVID-19 crisis would be significant, the emotional toll has been compounded by trauma from war and Ebola. In 2020, givingtuesdaylr leaders used their Starling microgrant to help tend to the emotional needs of Liberians through inspiring billboards and radio advertisements. The billboard advertisement encouraged healthcare heroes driving to and from the frontlines. The radio advertisements motivated the masses. These advertisements informed Liberians about #GivingTuesdayNow, reminded Liberians that they’ve overcome war and Ebola, and provided hope that they will overcome COVID-19. Their video PSA encouraged Liberians to use generosity to connect with each other even amidst physical distancing: ”Giving now means giving even when you need it too.”