conwaygives is a coalition of homeless service providers in Arkansas. With their system already at capacity, by the time the pandemic hit, organizers feared that Conway’s homeless population would explode with families that had never been homeless before. For #GivingTuesdayNow, six agencies collaborated to prevent homelessness by streamlining rental assistance services in their area and pooled resources in order to make this process easier on families affected by COVID-19. They ran a media blast on their local cable network to reach people where they were – quarantined in their homes while watching CNN. The ads informed people who could use their services of where to go and also inspired donations from those who were able to give. The organizers’ original goal was to raise $35,000 USD but they were able to raise over $100,000 USD. The extra dollars helped them re-house 200 families who were no longer be able to afford their current housing due to compounded circumstances brought abou...