Bar soap was once considered an outdated, grandma-like staple — but in 2025, it’s been reframed to feel indulgent and chic. Are you buying bar soap’s rebrand, or do you think it’s just another way to market old products to a new audience? Credit: Dove, Chanel, Glossier, MALIN+GOETZ, Loewe, POIRET Beauté/Ben Hassett, Topicals, Mienne, Typology, Curie #barsoap #beauty #hottake #hypebae