Ever wonder who made sucking snot a rite of passage for parents 🤔 Our CEO @cmrh sat down with @jillmartin on the @todayshow to discuss the past decade of Frida–from the OG NoseFrida to breaking taboos and everything in between. Check it out and let us know what surprised you most about our founding story 😯 . . #womeninbusiness #business #brandbuilding #fridababy #fridamom #founder #founderstory