Barbie just unveiled its 2025 Día de Muertos Barbie and Ken dolls, which pay homage to the Mexican holiday’s traditions and the significance of the cempasúchil in guiding spirits back to the world of the living. The Barbie doll dons a gorgeous white multi-tiered gown with cempasúchil embroidery, colorful ribbon details, and gold lace embroidery, and the Ken doll wears white dress shirt with cempasúchil details layered under a brown vest and pants with gold detailing. Both dolls are designed by Ari Sarinara and feature colorful calavera-style facepaint in honor of Día de Muertos.
The 2025 Día de Muertos Barbie and Ken dolls, both $81, can now be purchased from Mattel Creations and other retailers.
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