While the annual Coachella Music and Arts Festival draws global attention to California’s Coachella Valley, the area’s Latinx community continues working hard and carrying on their cultural traditions. Ahead of the festival, the TODEC Legal Center honored local farmworkers with their “The Real Coachella” billboard campaign, which features striking visuals and raises awareness about immigrants’ labor and resilience. Additionally, Las Valentinas del Valle de Coachella, a team of eight elementary and middle school girls from the area, are connecting with their heritage through escaramuza, an essential component of Mexico’s national sport of charrería, also known as Mexican rodeo. #Coachella #TheRealCoachella #TODEC #TODECLegalCenter #LuzGallegos #Farmworkers #SupportFarmworkers #LasValentinasDelValleDeCoachella #Escaramuza #Charreria #MexicanRodeo #LasValentinas #MexicanCulture #LatinaPower #MexicanSports #MexicanTradition #California #InlandEmpire #HLOG