Boricua jefa Rachel Nieves, co-owner of the Brooklyn-based Puerto Rican-owned business Buddies Coffee, went viral after she posted a video of herself crying about the possibility of having to close down her coffee shop due to gentrification and rising rent prices. In less than 24 hours, Tiktok users, influencers, and celebrities touched by her emotional video have bolstered support for Buddies Coffee, showing how coming together to support small Latina-owned businesses can make a difference. “It just feels like you just can’t win… I can work so hard. I can have such a good mission behind what I want to do; I want to uplift other women, and I want to show that us Puerto Rican women can do things and be successful and make an impact on people,” Nieves said in the video. #BuddiesCoffee #Gentrification #Boricua #PuertoRican #LatinaBusinessOwner #Latina #LatinxCommunity #Brooklyn #SupportSmallBusinesses #SmallBiz #HLOG