Melissa Gallardo (@melissa_gallardo) is the jefa and founder of Bonita Fierce Candles (@bonitafiercecandles), a candle brand inspired by her experience as a first gen Latina. As a brown, non-Spanish speaking Latina of Salvadoran descent, she struggled with insecurities about her identity and a sense of belonging. In our latest Digame installment, she shares how her bicultural experience inspired her to create the company, how she stays connected to her roots, and how she stays motivated. Read more at HipLatina.com #FirstGeneration #Latina #SoyLatina #FirstGenLatina #FirstGen #LatinaPower #ProudLatina #BonitaFierce #CandleCompany #LatinaOwned #Jefa #LatinaEntrepeneur #LatinaBusinessOwner #Digame #Salvadoran #SpeakingSpanish #Bicultural #DaughterofImmigrants #LatinaOwnedBusiness #Poderosa