MoMA (themuseumofmodernart) is opening its first-ever MoMA Bookstore in Asia — right here in Seoul — on September 9 at 12PM (KST)! 📚 While MoMA has launched design stores in various cities, this will be the very first bookstore outside New York dedicated entirely to publications. That means Seoulites can now browse MoMA’s own art books, publications, and beautifully curated design goods in person — plus, pick up special-edition items like exclusive merch and a New Era collab cap. The store is open to everyone (no Hyundai Card required), but you’ll get 10% off purchases when you pay with one. 📚 MoMA Bookstore 📍 18-10 Dosan-daero 45-gil, Gangnam-gu, Seoul #MoMA #MoMABookstore #SeoulTravel #Seoul #eyop_news