The Ministry of Culture, Sports and Tourism (mcstkorea) has just named Park Bo-gum (bogummy) the new face of Korean tourism through their official YouTube channel Imagine Your Korea! 🇰🇷✨ visitkorea_travel
Following in the footsteps of BTS (2022), Lee Jung-jae (2023), NewJeans (2024), and cultural icons like Leenalchi and Ambiguous Dance Company, Park Bo-gum is set to lead the next wave of global attention to Korea.
As today’s travelers seek more than just landmarks—favoring personal, emotion-driven experiences—this campaign invites visitors to become the main characters of their own unique journey through Korea’s endless charm.
On July 29, Park Bo-gum will officially be appointed as the “2025 Honorary Ambassador of Korean Tourism,” and two major campaign films plus a behind-the-scenes bonus will be released the same day.
Shot like a short film and a music video, the highlight? Bo-gum sings the campaign’s theme song “On My Way” himself — and yes, it’s already streaming! 🎶
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