Did you know…? 📊 Key Findings on Tool Adoption in B2B: - 77.4% of B2B companies added 3+ new tools to their tech stack in the last year. - SMBs were active in adopting tools but kept spending low. - This suggests a test-and-learn approach, with companies exploring new tech but remaining cautious with investments. For more information: watch David Elkington speak on this and more here: 👇 lnkd.in/gAuasmAF #B2B #TechAdoption #SMBs #Innovation #BusinessStrategy