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The idea for Nintendo’s Game Boy system was born from a philosophy that had a much less catchy name: lateral thinking with withered technology.
The term was coined by Gunpei Yokoi, a Nintendo employee who started at the company with a similarly dry job: machine maintenance worker. One day, a Nintendo executive noticed that Yokoi had built a simple extendable-arm-grabber toy in his free time. Let’s sell it, the executive said. It became a small hit.
Yokoi was eventually promoted to help build out...