Another Frieze Seoul in the books 🇰🇷💫 In celebration of BMW Korea’s 30th anniversary and 50 years of BMW Art Cars, we unveiled a landmark collaboration with Lee Kun-Yong, a legendary pioneer in performance and conceptual art. Lee extended his iconic Bodyscape practice to the all-electric i7, fusing his choreographed mark-making and sculptural creation alongside a live performance during Frieze Seoul. Thank you to all the visitors who attended this year! Up next: London. 🎥: artdrunk bmw_korea friezeofficial leekunyong79 #FriezeSeoul #THEi7 #BMWKR #BMWGroupCulture