#WrapPRO: Megan Bycel, Meta's Head of Public Figure & Creator Partnerships, discusses the role of authenticity among savvy young audiences eager for more creator content. "When you see who you’re marketing to, the Gen Alphas, the Gen Z, etc… They can sniff out someone who is trying to sell you something so quickly, so that authenticity is the most important piece." 🔗 Watch the full discussion to hear how leading creators, social strategists, and creative partnerships are fueling a massive boom in the creator economy and changing blockbuster entertainment at TheWrap. Presented by Adobe