In the heart of cold and flu season, it's natural to reach for the Vitamin C. But we may want to think twice. While it has ballooned into a billion dollar business and crystallized as an all-powerful supplement in our collective conscious, countless studies have showed that Vitamin C’s ability to cure is questionable at best, and may even increase your risk for certain diseases. Did we all really get Vitamin C totally...wrong? For more stories profiling pioneers of science and tech innovation, subscribe to Freethink at youtube.com/freethinkmedia And follow Freethink across other platforms here: Facebook: facebook.com/freethinkmedia Twitter: twitter.com/freethinkmedia Instagram: instagram.com/freethinkmedia Website: freethinkmedia.com