INSTEROID, our INSTER on steroids, powered up the gamescom 2025 in Cologne to make Hyundai the first-ever automotive brand to have a solo presence in the ‘Retro & Family’ area. If that was not exciting enough already, our INSTEROID booth came with its own INSTEROID arcade game – challenging players to hit their high score. And just in case you could not make it to this year's convention, we captured some impressions around our booth in this video. See you next time! 👾 ▶ More on INSTEROID: hyundai.com/worldwide/en/brand-journal/lifestyle/insteroid ▶ Watch the INSTEROID film: youtu.be/W2zaCtzUItY ▶ Follow us on Instagram: instagram.com/hyundai #Hyundai #gamescom #INSTEROID