David Brickley breaks down one of the most frustrating myths that still plagues social strategy in 2025: that follower count equals success. - Why followers are still treated as a KPI by people who don’t get social - The real metrics that actually drive growth and revenue - How to structure internal goals around reach, engagement, and audience location - Why geo-specific engagement can be more valuable than viral success - How to reframe social performance for your boss, board, or C-suite If you're still chasing vanity metrics, you're playing the wrong game. #SocialMediaStrategy #DigitalMarketing #ContentMarketing #SocialAnalytics #BusinessOfSocial #MarketingTips #Leadership #SocialGrowth #SocialMediaROI #FollowerMyths #VanityMetrics #marketingadvice 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db Interested in becoming a guest on the podcast? Reach out to our tea...