🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count. David Brickley sits down with Tyler Beadlescomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth. 📱 This episode covers: - Why the Fever's draft-day animation became a full content franchise - How to create branded content fans actually want to engage with - The shift from follower-based goals to recommendation-based success - What TikTok’s algorithm changes could mean for global reach - How to build marketing that wins—regardless of your team’s record #WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #businessofsocial 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 s...