backstage at NYFW = braid central ✨ celeb hairstylist @Sarah Potempa used Beachwaver Braid Balm to smooth flyaways + keep layers tucked on the runway 🫧 models love it because Fashion Week is tough on their hair. they get restyled for multiple shows a night and Braid Balm doubles as a strengthening HIx bond builder treatment that heals the hair and can stay in all night long 💕 #NYFWHair #RunwayBraids #BraidTutorial #Beachwaver #haitok #nyfw #fashionweek