What if the secret to better employee engagement was hiding in neuroscience research about shapes and colors?
Ingrid Fetell Lee's TED Talk on the science of joy has 17+ million views for good reason. Her research shows that joy isn't random; it can be intentionally designed through specific visual choices. Harvard scientists have found that our brains perceive angular objects as more threatening than curved ones. When volunteers viewed everyday items like watches or pitchers, angular designs triggered stronger amygdala activity, the brain region that processes threats.
At bmgstrategies, we believe these insights offer a valuable perspective for thoughtful workplace communication. Every email template, policy update, and internal announcement creates a “micro-environment” for employees. The design elements we choose, from typography to spacing to imagery, carry real psychological weight.
This isn't about masking difficult realities with forced positivity. When delivering tough news l...
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