The NBA is reorganizing its marketing and data teams under the Global Partnership & Media department to drive viewership, fan engagement, and global interest 🌍🏀 With strategic personnel moves and a focus on NBA Europe, the league is aligning its business units to elevate marketing impact, live entertainment experiences, and content distribution, especially as it enters a new era under the 11-year, $77B media rights deal. Click the link in the bio to learn about the personnel moves that were announced.