Together with sky_uk and goals4girls alessia brings a new UK-wide cup to life. Dana Strong Group-Sky CEO explains this bold investment and their call for more support for Womens Sport. “Broadcasters like Sky have a crucial role to play in driving access and visibility of women’s sport, but this alone won’t close the gap. We need to break down the barriers that tell young girls they don’t belong.” The Russo-Cup is a next step to giving young girls more access and a stage to fall in love with the game even more. #girlsinsport #russocup #soccer #investments #grassroots